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SOUND FAMILIAR?
You built something real. A product you believe in, early sales that proved people want it, real momentum. But somewhere between the idea and the growth, things got complicated.
Maybe you're thinking:
- "I know I need to get into more stores but I don't know where to start."
- "I'm getting traction but I'm starting to outgrow the way I've been doing things."
- "There are probably mistakes I'm about to make that I don't even know to look for yet."
That's exactly where I come in.
The Sandbox Journey: where toy & game businesses get built
Level 1: The Sandbox Sessions
Level 3: Your Personal Sandbox
Level 1: The Sandbox Sessions
Five 90-minute strategy sessions over three months, built entirely around your business and your most important next moves. No preset curriculum. Just clarity on where you are, where you're going, and how to get there financially healthy. $1,500 | ASTRA Members $1,300
Level 2: Beyond the Sandbox
Level 3: Your Personal Sandbox
Level 1: The Sandbox Sessions
For founders who have traction and are ready to scale it. Four companies. Six sessions. A 180-day strategic roadmap, margin framework, and messaging foundation you own when you leave. $2,000
Level 3: Your Personal Sandbox
Level 3: Your Personal Sandbox
Level 3: Your Personal Sandbox
For founders who want ongoing strategic partnership. Customized monthly retainer work built around where your business is right now and where you want it to go.
Here's What Working Together Actually Looks Like
Client Transformations
Professional Credentials
Professional Credentials
- Guided a startup from first wholesale accounts to a national rep network
- Helped an established brand restructure its entire sales and distribution strategy
- Took a founder from zero retail framework to a clear confident path to market
- Built sales channel infrastructure for a company entering specialty retail for the first time
- Identified that a founder was selling into the wrong industry entirely and redirected their go-to-market strategy to the right one
Professional Credentials
Professional Credentials
Professional Credentials
- Strategic Business Advisor
- Messaging Clarity Specialist
- Certified Play Expert
- Former Board of Directors, ASTRA
- Volunteer Instructor, ASTRA New Manufacturer Accelerator
- 20+ Years Toy and Game Industry Experience
What The Clients Are Saying
McMiller Games
Hootenanny Games
McMiller Games
"Tami has been an incredible coach and partner since day one. She’s not only helped us build our sales rep network but has been instrumental in growing our business and opening industry doors. Her energy, reliability, and genuine enthusiasm make her an absolute joy to work with."
~Julian Miller
WordTeasers
Hootenanny Games
McMiller Games
"Tami is a powerhouse and brings a depth of experience to the table. Whether we are talking about sales management, distribution channels, marketing ideas or just the overall health of a business she has astute observations and useful input."
~Susan Flora, Founder
Hootenanny Games
Hootenanny Games
Hootenanny Games
"Tami's experience and tenacity is unparalleled. Having her as a resource as we build out our sales channels has been invaluable in forging a strong foundation for our business."
~Whitney Kimerling, Founder
How it Works
Start with a Free Intro Call
Build and Grow Financially Healthy
Start with a Free Intro Call
We talk about where you are, what's working, and what isn't clicking yet. No pitch and no pressure. If it's not the right fit I'll tell you honestly. We won't take your money if you won't get what you came for.
Enter at the Right Level
Build and Grow Financially Healthy
Start with a Free Intro Call
Sandbox Sessions is for founders building their foundation. Beyond the Sandbox for founders ready to scale. Your Personal Sandbox for founders who want an ongoing strategic partner. We figure out together which fits best.
Build and Grow Financially Healthy
Build and Grow Financially Healthy
Build and Grow Financially Healthy
With the right strategic support for where your business actually is right now, not a generic roadmap built for someone else's business.
Tamic Strategies' Clients
About Tami Murphy
I've spent more than 20 years inside the toy and game industry, from startup launches to eight-figure growth. I've sat where you're sitting. I know what it feels like to have a product you believe in and not know what comes next.
What I've learned from working with founders at every stage is that the difference between struggling and scaling almost always comes down to three things: the right strategy, a clear financial picture, and someone in your corner who has seen it before.
That's what I bring to every engagement. Whether you're just getting into retail or figuring out how to grow what's already working, I'll shoot straight with you about where you are and what it will actually take to get where you want to go.
As a Certified Play Expert, former ASTRA Board member, and volunteer instructor for the ASTRA New Manufacturer Accelerator, I'm not just a consultant who works with toy companies. I'm part of this industry.
Certifications & Affiliations
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